I’m a big fan of content marketing. In fact, it’s been the cornerstone of how I’ve built my business. So it was great to be able to attend the Content Marketing World Conference in Sydney this week. This inspired this week’s Enterprise post.
One more thing. It’s just one more item for your “to do” list. But it’s one you have to pay attention to. As a small business owner, it’s a list that’s already full of tasks like sales, recruitment, staff management, operations, customer service, administration, you name it. But now there’s another essential item if you want to succeed and grow: content marketing.
At least that’s the concept that hundreds of keen delegates embraced at this week’s Content Marketing World in Sydney (4–6 March, 2013). A conference for … you guessed it … those interested in “content marketing”, it’s an initiative of the US-based Content Marketing Institute. [Aside: I go to a lot of business conferences and this is definitely one of the better ones on the calendar.]
For those of you who are still wondering “content what?”, let me explain. According to Content Marketing Institute (CMI) founder Joe Pulizzi: “Content Marketing is owning, as opposed to renting media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance consumer behaviour.”
You can read the rest of the article here.