I wanted to talk to you about the hidden opportunities that are probably right under your nose. And if you identify them and take action, you can boost your business. In fact, if you do it right, you may see a positive impact immediately. Here are a couple of ideas – think of ways you might adapt them for your business.
Thank you page magic
You know the ubiquitous “thank you page” you get it when you sign up for newsletters? You also get it when you purchase from an online store. You may even get it after you download a free e-book from a website. Usually, it says something fairly basic like … you guessed it … “Thank you”.
When you think about it, if an entire web page is devoted just to those simple words (nice as they are!), isn’t that a waste of valuable real estate? We decided some time ago to make the most of my “thank you pages” in one of my businesses – the Sydney Writers’ Centre. In ADDITION to saying “thank you”, we wanted to give customers the opportunity to find out more about products or courses we thought they would benefit from.
So we revamped all our “thank you pages” to include information about a great “starter” product called “Reinvent Yourself: So you want to be a writer”, which included workbooks, an audio program and CD interviews with famous authors. Priced at $197 it was an affordable option and great value for prospective customers.
When you choose a product to promote on a “thank you page”, it needs to be appealing to a broad audience at an affordable price point. “Reinvent Yourself” was ideal.
The experiment paid off
Our sales of the “Reinvent Yourself” program have increased exponentially since we made those changes to the “thank you page”. In fact, they’re so popular, we sell out of them on a regular basis.
The beauty of this strategy is that it required no extra selling effort on our part. We just had to give customers the opportunity to buy. You can view an example of one of the “thank you pages” here.
Special preview offer for selected customers
Make your customers feel special – but also promote your products as well. If you have a product that you’re about to launch, it’s great to create some buzz around it. Whether it’s a product, event or a training course, the same principles can apply.
1. Identify a segment of your market who are either already raving fans (or are likely to be) and who would appreciate your new product/service.
2. Before you launch your product to the public, give them an exclusive opportunity to purchase – you might offer them a discounted rate. Or, if that’s not your style, offer them the first opportunity to buy if it’s going to be scarce.
3. This helps you create buzz and ensures you have some pre-sales which can help your cashflow and creates demand for the product/service. Importantly, it makes your customers feel good and turns them into even bigger raving fans because you’ve giving them an exclusive deal.
We recently did this before the launch of a new course. We offered $50 off to an existing group of customers if they purchased within a few days. We got a 20% conversion rate. It was an easy promotion to implement with good results.
Ultimately, there are many opportunities that are right under your nose. It’s just a matter of identifying them and then taking the time to convert them into sales. Most of the time, these ideas are easy to implement – but they can pay off in a big way.
What can you do to boost your business?