Valerie Khoo


This is the personal blog of Valerie Khoo – artist, author and podcaster. Valerie is passionate about exploring the worlds of creativity and business. She is co-host of the popular podcasts ‘So you want to be a writer’ and ‘So you want to be a photographer’. Valerie is a mentor to artists, writers and business owners on how they can turn their passions into thriving professional practices. She is author of ‘Power Stories: The 8 Stories You MUST Tell to Build an Epic Business’. Valerie is also CEO of the Australian Writers’ Centre, one of the world’s leading centres for writing courses.

Power of case studies SLIDER

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  1. Sarah wayland

    Valerie whats your tips on promoting your availability as a case study writer for businesses…should you offer to do some and then use them to gain more work??

    1. Anonymous

      Hi Sarah

      I think it’s a great idea. And I certainly have done my fair share of case study writing for corporates.
      I think you need to:
      1. Identify the organisations that would find this valuable – so typically they sell services and have clients that you can profile. You want to showcase the impact they have had on their clients. 2. Ensure that you promote this on your website or list of services. 3. Showcase some examples or your case study writing. If you haven’t done any before, then do some for a friend’s business so that you have something in your portfolio. Hope that helps 🙂

  2. Alex

    Can you give me tips on how to create an internal company contest to get our sales team and pre-sales team to “find” customer case studies that we can use in a form of brochure, press release, etc? Thank you. Alexandra

    1. Valerie Khoo

      HI Alexandra. One of the easiest ways to start this is to send out a survey. Craft you questions carefully to get the best responses. Eg. “1. What was it like before you started working with us? 2. How did we help you? 3. Describe what it’s like now.” This should highlight some success stories that you can then use for case studies.