Valerie Khoo


This is the personal blog of Valerie Khoo – artist, author and podcaster. Valerie is passionate about exploring the worlds of creativity and business. She is co-host of the popular podcasts ‘So you want to be a writer’ and ‘So you want to be a photographer’. Valerie is a mentor to artists, writers and business owners on how they can turn their passions into thriving professional practices. She is author of ‘Power Stories: The 8 Stories You MUST Tell to Build an Epic Business’. Valerie is also CEO of the Australian Writers’ Centre, one of the world’s leading centres for writing courses.

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  1. Rachel Writes

    Fantastic article Valerie!
    Many people don’t think deeply about the process of starting their business before going out and buying truckloads of product, registering business names and websites. It can be so disheartening when they’re ready to start selling but have no idea how they’re going to get the business name out there.
    I would LOVE to read an article from you on how you built the Australian Writers’ Centre from the ground up (i.e.: what specific marketing advice would you give to newbies…was it networking, writing, paid advertising that worked the best?). Marketing is such a pain point for new businesses and I don’t think anyone can get enough advice on how to go about it (especially considering the idea that guest blogging is on the decline and social media marketing is not as effective as it once was 🙁 ).
    If you’ve already written one like this please point me to it. Love to be able to quote you in an upcoming blog post!

    1. Valerie Khoo

      Thanks Rachel. That would certainly be a huge long article. But if I had to distill it, I would say: networking, networking and networking some more!

  2. Robinoz

    As usual, excellent advice. Best to start part-time and if the business is successful, leave your current job and continue with what you are doing. If you become a one-person band, you may end up doing everything if you can’t afford to hire help.

  3. Pauline

    Hi Guys,
    If you wan start you own Business I have an advice for you, it is what I did before starting my own business. I did an online course in Business with Study Network Australia. It really helped be to be aware of which opportunities and risks I could expect.