Valerie Khoo


This is the personal blog of Valerie Khoo – artist, author and podcaster. Valerie is passionate about exploring the worlds of creativity and business. She is co-host of the popular podcasts ‘So you want to be a writer’ and ‘So you want to be a photographer’. Valerie is a mentor to artists, writers and business owners on how they can turn their passions into thriving professional practices. She is author of ‘Power Stories: The 8 Stories You MUST Tell to Build an Epic Business’. Valerie is also CEO of the Australian Writers’ Centre, one of the world’s leading centres for writing courses.

Why story-telling is so important in your business

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  1. Patty

    Great article! Telling a story is such a great way to build rapport in a genuine way. It helps to know we like who we’re actually doing business with. -Patty

    1. Valerie Khoo

      Hi Patty
      That’s right. It makes us more “human” and builds a connection. And such an underutilised tool in business!

  2. Hang Le Photography

    I always like to read the blog behind every website because the story telling aspect of blogging reveals the personality of the business or business owner which makes them more engaging.

    1. Valerie Khoo

      Hang Le
      I also like to read the blog behind a business. Apart from learning more about the business, you can often also learn a lot about the values of the founder. I definitely check out the blogs of people I’m considering doing business with.