I recently read Content Rules by Ann Handley and CC Chapman. I was motivated to read their book after I went to their panel session at South by South West earlier this year. In my Enterprise post this week, I discuss why every business owner has to be a publisher.
Fancy yourself as the next Rupert Murdoch? Want to be a media mogul? If you’re a small business owner, chances are that this is the last thing on your mind. You’re already busy running your own enterprise – whether that’s dog grooming, legal advice or an online store – and you’ve got enough on your plate. You don’t need to add ‘publisher’ to your portfolio as well.
However, that’s what what the authors of the book Content Rules, Ann Handley and CC Chapman, suggest. The main theme is that to “market your business, reach new customers and create long-lasting loyalty, you need one indispensable element: content”.
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