Valerie Khoo

CEO. AUTHOR. CREATIVE EXPLORER.

This is the personal blog of Valerie Khoo, CEO of the Australian Writers’ Centre, one of the world’s leading centres for writing courses. She is author of ‘Power Stories: The 8 Stories You MUST Tell to Build an Epic Business’ and co-host of the popular podcasts ‘So you want to be a writer’ and ‘So you want to be a photographer’. Valerie is also a mentor, keynote speaker and tech-junkie. She is passionate about exploring worlds of creativity and business. READ MORE

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3 Comments

  1. Vivian@MOUSH

    Totally see what you mean – we’ve done steps 1-4 above at MOUSH as we’ve developed the business and continue to, as unrelentlessly hard and onerous as it has been. Of course, the motivational quotes help along the way or at the beginning as they energise you at a time when you need that excuse to feel revived. The challenge is in picking yourself up and strategising around the way forward time after time after time as you face so many hurdles along the way. How does one strategise around finding the answer to whether it’s now time to pull the plug or to plough through a rough patch?! ’cause the motivational quotes definitely don’t cut it at that stage!

    1. Valerie Khoo

      They definitely don’t. During those times I think it’s a matter of taking a step back, to get some perspective, before doing anything rash!

  2. Mary

    Yes, creating and thinking of a strategy IS overwhelming! I have been trying to come up with strategies for the photography company I am working for as they want to increase their business and branch out to doing more conferences and exhibitions than they already are. Being a small family business, there are limited opportunities. Since we are the top result in a Google search and we do photography for corporate events, corporate portraits and the like, conferences are hard to market to as most of the conference planning bodies are over in the east. We are in Perth so there is a geographical barrier. I was trying to research on conference marketing but all results talk about physically going to marketing conferences when I came across your name in an article. I was wondering how can I break through this marketing barrier and reach the targeted market? Are there any strategies I can suggest to my boss? Because I have been dwelling on this since last year and have come up with nothing! Thank you!

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