Sarah Hamilton, bellabox
I’m a big believer in the power of bloggers. I know that, in some cases, I will trust the advice of a credible blogger and rely on their recommendations. And smart business owners are understanding that they can tap into this influential medium in order to reach new customers. This inspired this week’s Enterprise post.
When it comes to promoting your business, an increasing number of entrepreneurs are reaching out to bloggers to write about their products and services. In the past, there were few options available to business owners. You could pay for advertising, or hope that you would be given coverage in mainstream media. These opportunities were limited, often confined by the number of pages in a publication. However, the world of blogging has opened up new channels for business owners to reach their target audience.
Tram Tran started her online shopping site Koogal in February 2013. She focuses on selling fashion to 16 to 26 year old women. “When I was at university I started selling my old clothes on eBay,” says Tran. “It was a hobby but then I noticed that there was demand for certain types of tops and dresses, so I began sourcing them and selling on eBay.”
Tran says she realised that she could make a bigger margin if she opened an online store. This is so she could avoid the fees charged by eBay and PayPal, which she used to take payment. “I used Shopify to create my online store. It was really easy. I spent the weekend uploading pictures of the clothes and then my site was ready to go,” she says.
You can read the rest of the article here.