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This book will change your life

What are Power Stories? What makes them so effective? And why do you need eight of them? Prepare to harness the lost art of storytelling as you transform your brand into an icon and your customers into loyal advocates!

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Podcast: So you want to be a writer

Get your weekly dose of news in the world of writing, publishing and blogging. Join Valerie Khoo and co-host Allison Tait as they give you insider gossip and ideas on how to make it as a successful writer.
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Podcast: So you want to be a Photographer

Get your weekly dose of news in the world of photography, publishing and blogging. Join Valerie Khoo and co-host Gina Milicia as they give you insider gossip and ideas on how to make it as a successful photogrpher.
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Apostrophe2

Hack of the week: Make love to your apostrophe

When I’m using my smartphone, I almost develop a facial tick whenever I’m typing a word that needs an apostrophe. Usually, I’m on the go and want to minimise keystrokes and tap out a super quick message. But then comes a word that needs an apostrophe like: I'll He'll We're We'll And I’m torn between my need for speed (which would result in words like “ill, hell, well, and were”) … and my inner editor, who simply cannot bear the thought of someone reading sentences littered with such crimes to punctuation. But then I discovered this hack. You may already...
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WRITER Ep 75 Tourists can pay to run this Scottish bookshop, Oxford’s new words – manspreading, fur baby and mic drop, can long-hand help your writing, revisiting The Artist’s Way by Julia Cameron, do writers need self-belief or self-discipline? And Writer in Residence crime thriller author Tony Cavanaugh. Also: how to dictate to your phone and how to find beta readers

Every week I co-host the podcast So you want to be a writer with fellow journalist and author Allison Tait. In Episode 75 of So you want to be a writer: Tourists pay to run a Scottish bookshop for a week, who exactly is an “emerging” writer, manspreading, fur baby, and other terms that have made it into the Oxford Dictionary, the ballpoint pen’s role in the demise of cursive handwriting, revisiting The Artist’s Way by Julia Cameron, do writers need self-belief or self-discipline? Five Aussie author blogs to watch, Writer in Residence Tony Cavanaugh, how to dictate to your phone, tips for finding beta...
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PHOTO Ep 37 Screentime: The best post production software and apps for enthusiasts to professionals

Every week I co-host the podcast So you want to be a photographer with acclaimed photographer Gina Milicia. Your shots are good but you can take them to the next level when you have the right apps and post-production software. ALL professionals do work in post-production, so this isn’t cheating, it’s bringing out the best in your photography. Whether you are an amateur or a professional, when you have the right apps and post-production software, you can create artistic effects with your images that make them really unique. But which ones should you use? Gina and Valerie discuss the post-production tools that Gina...
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WRITER Ep 74 Mark Latham’s weird appearance at Melbourne Writers’ Festival, Chocolat author Joanne Harris on getting paid, beware of Amazon Prime, the perils of RSI for writers, and we talk to Random House publisher Meredith Curnow. Should you use Periscope and what to do about late paying clients.

Every week I co-host the podcast So you want to be a writer with fellow journalist and author Allison Tait. In Episode 73 of So you want to be a writer: Grab your blind date with a book, quirky micro book reviews, one traveller’s odd reading habit, an embarrassing mix up at the Kennedy Awards, the book “Write Better, Faster” by Monica Leonelle, what uber-blogger Heather from Dooce said at this year’s Problogger event, Writer in Residence Jill Margo on her biography of famous businessman Frank Lowy, The Brainstormer app, the importance of a good copywriting quote, and more! You can listen via: iTunes, Stitcher, or find...
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FrankLowy

Book review – Frank Lowy: A Second Life by Jill Margo

I have no interest in Frank Lowy, soccer or how to build a shopping centre empire. I picked up this book thinking I would gloss over the first few pages and then put it back on the shelves. Before long, I was hooked. Journalist and biographer Jill Margo has penned a tour de force with her second biography of shopping centre magnate Frank Lowy. Margo's first biography Pushing the Limits was released when Lowy was 70. But he has packed so much into the last 15 years – global expansion, the transformation of soccer in Australia, the development of foreign...
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PHOTO Ep 36: Patience grasshopper: how to find awesome mentors

Every week I co-host the podcast So you want to be a photographer with acclaimed photographer Gina Milicia. When you have the right mentor, you can fast track your photography at a rate of knots. But how you do know what kind of mentor is actually going to help your photography shine – and what kind of mentor you should avoid? Mentors don’t grow on trees. So Gina and Valerie discuss the best way to find a mentor – whether that’s in your own town, one that you admire from afar, or one that can mentor you virtually. But it’s not just about...
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WRITER Ep 73 Books sold with no cover, an Instagrammer’s quirky micro book reviews, media awards’ embarrassing mixup, what uber-blogger Dooce said at Problogger event. And Writer in Residence Jill Margo on her biography of Frank Lowy. Also, we talk about how to deal with a copywriting project that blows out and our app pick is The Brainstormer.

Every week I co-host the podcast So you want to be a writer with fellow journalist and author Allison Tait. In Episode 73 of So you want to be a writer: Grab your blind date with a book, quirky micro book reviews, one traveller’s odd reading habit, an embarrassing mix up at the Kennedy Awards, the book “Write Better, Faster” by Monica Leonelle, what uber-blogger Heather from Dooce said at this year’s Problogger event, Writer in Residence Jill Margo on her biography of famous businessman Frank Lowy, The Brainstormer app, the importance of a good copywriting quote, and more! You can listen via: iTunes, Stitcher, or find...
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toohard

How to get those projects out of the “too hard” basket once and for all

We all have one. A “too hard” basket. And, sometimes, there are so many things in the damn basket that it can erode our confidence knowing we could possibly find so many things too hard! So what can you do to get those projects out of the “too hard” basket once and for all? Often, when the basket gets full there is no imperative to take action because a situation hasn’t reached a critical point. Projects like: Redesigning your website. You already have a website that works. And, even though you know it could be better, you don’t have the time...
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PHOTO Ep 35: Classic portrait lighting styles every photographer should know

Every week I co-host the podcast So you want to be a photographer with acclaimed photographer Gina Milicia. When you’re shooting portraits, it can be easy to focus on the posing and the location. But what about the lighting style? Which is the best lighting style to achieve the look you want? Get these classic “go to” lighting styles under your belt, and you’ll always have a solution regardless of who you’re photographing. From moody and gritty, to Rembrandt lighting, Gina and Valerie discuss the four styles you MUST know make your portraits picture perfect. This week’s theme for #ginachallenge is #rembrandt Listen...
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WRITER Ep 72 Brutally honest advice from writers, bookshop offers refunds for “Go Set a Watchman”, writing award for children, and what happens when you send out a manuscript under a male name (when you’re a woman). “Tie you over” versus “tide you over”, where to find content writing work, and we talk to Writer in Residence John Tesarsch.

Every week I co-host the podcast So you want to be a writer with fellow journalist and author Allison Tait. In Episode 72 of So you want to be a writer: Cover reveal for Allison Tait’s latest instalment of The Mapmaker Chronicles, brutally honest writing advice from brutally honest writers, US bookshop offers refunds for Go Set a Watchman, an author sends out manuscripts out under a masculine pseudonym, how women authors were told to promote their books in the 1960s, the Young Writers’ Award, “tie you over” vs “tide you over”, congrats to Nikki Parkinson from StylingYou.com on her win in the Telstra Business...
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